After my recent travels to Japan, Australia and Thailand I was really inspired by the amount of colour that surrounded me. After seeing previews last year of this year’s SS 13 collections I realised prints this year are bigger and bolder than we’ve seen in a long time! It’s not just bright and bold colour though, nope, we’re going full on ‘junglist massive’ and wearing prints of wild animals in any way we can get our hands on it!

Part of the reason for this frenzy is Nigerian-born Duro Olowu who returned to his first love of fashion with the launch of his London-based label. He won the British Fashion Council’s New Designer award just a year later. Thank goodness he put an end to his career in law…. Even ice queen U.S Vogue editor, Anna Wintour, is a fan.



Duro Clothing

Celebs such as Rita Ora have been embracing the trend. Here she is in Roberto Cavalli.


Rita Ora

I’m loving everything in this Valentino collection especially the elegant silhouette of each piece.


And for a more King of the Jungle approach, here is Kenzo’s contribution. I LOVE the tiger jumper.



But it’s not all top end designer, the high street have a great range for those on a more lemonade budget.

Fearne Cotton is a great pioneer of high street fashion and here she is in one of her own creations for her line.


Fearne Cotton

Other alternatives include this Elephant print dress from ASOS £60


Zebra print shirt from Topshop £40 (I actually bought the cheetah print one with a blue strip and it always gets compliments!)


Also make sure you check out, her clothes are all hand made in Ghana and ethically sourced. These dresses are on my summer wish list.


Ruby Dress from Sika £185


Wrap Dress from Sika £85

For those that like to keep their legs covered then these Charlotte Taylor jeans are certainly a walk on the wild side.


For those of you planning your holidays then this Australian swim wear brand have really got it going on!




On another note our new website will be launching this week so make sure you come back to check it out soon! Happy Febuary!

Jemma x