A few seasons ago Zara Martin was seen sashaying around London Fashion Week with a metallic rucksack and I needed to know where it was from. Felder Felder was the label and ever since I have been hooked. It was wasn’t just the metallic accessories and dresses that caught my magpie eye. It was the flattering shapes and carefully put together colour pallettes that give a girly skater dress a grown up sex appeal.
Below: previous collections and ‘that’ backpack:
Founded in 2006, the identical twin designers, Annette and Daniela, studied at Central Saint Martin’s and decided to set up their label in the UK as oppose to their native Germany. They site London as their home, making many friends within the British industry, who they initially had shown small collections too. A year later a full catwalk collection was born.
Above: Felder Felder themselves!
They have been on schedule at London Fashion Week for the past few years, and we at Bang Tidy Styling were so excited to be personally invited by Annette to go and see the AW14 show three days ago.
Fabulous quilted skirts and the signature skater dress kept the collection young. The mohair cut outs and crops, vampy laser cut leather with organza underneath and feather details kept it fresh. Ladylike pencil skirts and grown up jackets in muted khaki tones mixed with the quilted brights made for a perfectly confident collection.
Above: Some of the AW14 collection.
Stocked in stores such as Liberty and Browns Focus, and a growing number around the world, with celebrity fans such as Rihanna and Gwyneth Paltrow, it is no wonder their designs are growing even more popular than ever.
Above: Pussy Cat Doll, Kimberly Wyatt, in Felder Felder
Above: Zara Martin is a fan of the label.
Felder Felder describe their style as “Modern, sexy and cool.” Never was a truer word spoken. Who wouldn’t want to be Felderized?!
Hope you have all enjoyed LFW as much as we have.